And the more tailored and targeted those ads are, the more likely you are to respond and buy, and the more money Google can charge its customers to show you those ads.
It makes most of its money by selling access to you by showing you ads. If you don’t buy its devices and services, it doesn’t make money. And that’s credible because Apple is a product company. Apple sets out to put user privacy first, it has become one of the company’s unique selling points. But there is a fundamentally different approach to privacy here as well-and ultimately it comes down to trust.
